Progess!

I have finally finished finalising my questionnaire results. Last week when i found out about the coursework, i came up with a questionnaire to ask around 25-30 people about film trailers/posters/magazines.
The questions were;
Gender and Age - to determine which demographic i was appealing to most.
Favourite genre of film- Thriller, Horror, Rom-Com, Comedy, Action, War, Mystery (I only included the genres i would be able to make a trailer for with the resources and time that i have to complete this project)
Favourite film of that genre?
Second favourite film?
Do you like fast paced trailers that build suspension throughout?
Favourite film magazine?
What do you look for when buying a film magazine? Interviews, Film news, Previews, Reviews, New releases, Freebies?
What do you look for on a film poster?

I based my questionnaire around the main elements i would need to appeal to a wide audience, mainly to do with the film trailer because the poster and magazine will need to be genre specific. I can add to the poster and magazine with conventions of the genre of film trailer rather than surveying more people for 2 more questionnaires. Instead i decided that i will get feedback from people during the stages of development.

I stood out side my local cinema on a Monday because that is half price night and lots of people turn out to see the films  such as 'Resident Evil' and 'The Other Guys'. This worked well because people who turned out to watch Resident Evil was mainly young 20 year old with girlfriends and middle aged men whereas generally females and a few males turned out to see 'The Other Guys', meaning i got varied results which is what i wanted.

I asked 20 males and 18 females to complete a questionnaire (which they did happily)
The age was ranged between 15-48
The top 3 genres was Horror/Thriller, Comedy and Rom-Com's
There were a mixture of favourite films but quite a few people went for Nightmare on Elm street and more recently Paranormal activity. Other popular favourites included Inception, The Grudge and the Bounty Hunter.

From this i can gather who my target audience will be; it will generally appeal to the younger generation (around 16-30) as they are most likely to be attracted to a thriller and would watch television more so would see the trailer and be sucked in to the campaign from being the audience who are targeted most by advertising.
The poster and film questions had a very wide range on what people went for but most answers revolved around colour, photo's and household names.

From this i can now decide which direction I'm going in and make some real progress on planning for my promotional package.