Criteria

Produce a viral marketing campaign for a new film, aiming to attract an audience primarily through social networking sites and YouTube. The trailer and website will be the primary marketing tools to be disseminated via the Internet. The poster and magazine cover will be the secondary phrase, adopting mainstream ‘above and below the line’ marketing techniques after the viral marketing campaign has secured media interest.

This is the criteria we must follow for our coursework. I took this to mean that we will need to make a film trailer (I guess that will need to be around 2 minutes) for the primary marketing tools and create a poster and magazine cover for the secondary phrase which will advertise the film.

I decided to look into some institutions already established which use the web (viral marketing) to create a buzz around the film.

This was used for 'Cloverfield', a low budget film that unknown actors and actresses starred in, shot from a single point of view from a hand held camera. I t was such a success just from the promotional package. The producers also created myspace pages for the characters in the film so people could track their events and lives.

I want to incorporate some factors of viral marketing which 'Cloverfield' used as that is one of the most successful films to be promoted by viral marketing. I could also take inspiration from The Dark Night, they set up a website for The Joker, the villain in the film, which contained a to do list, raising suspicions and hype about the film. This could be a good idea but i would need to see what others think by using a questionnaire. Also since it is not part of the brief that we were given, i dont think it would be necessary for this assignment as the main focus will be on the trailer, poster and mag cover.

While researching the Dark Knight, i came across the teaser trailer, i loved the idea of having just a voice over for the trailer but will need to decided on a genre first.

http://www.whysoserious.com/

http://www.1-18-08.com/